I am Fernando Martel García, PhD, a former Fortune 500 and startup experimentation leader who now helps organisations turn rigorous experiments and advanced analytics into better business outcomes.
Services
- North-Star KPI sprints
- A clear metric is the difference between growth and drift. I quickly bring focus and clarity by identifying, defining, instrumenting, and reporting key North Star metrics in weeks, not months.
- Experimentation strategy
- Design and audit randomised A/B tests and field trials
- LLM-powered evidence synthesis
- Systematic reviews and meta-analyses that surface what already works
- Causal impact measurement
- Uplift modelling and treatment-effect estimation for marketing, product or policy choices
- Forecasting and scenario planning
- Combine time-series models with causal insights for forward-looking decisions
- Capability building
- Workshops, code templates and coaching so your teams can run with the methods
Recent highlights
- Won a DG REGIO and World Bank EuroCOMP Lab contract with NYU faculty (award May 2025) to deliver an LLM-assisted systematic review and meta-analysis of private-sector A/B-testing programmes.
- Led experimentation and analytics initiatives at Microsoft Windows.
- Completed consulting projects for the World Bank Development Impact Evaluation Initiative, the International Monetary Fund, and the United Nations.
Let’s work together
If you need decisions grounded in causal evidence rather than conjecture contact us.